Tuesday, 31 January 2017

Jardin Majorelle, Marrakech

Part of our ss17 collection has been inspired by the Jardin Majorelle, a botantical and artistic landscape garden found in Marrakech, Morocco. {*Conditions Apply} drew colour inspiration for its new collection from the 2 acre garden, and particularly from the striking Majorelle Blue colour that is found on surrounding buildings and pots when walking through the garden. It was French painter, Jacques Majorelle, who constructed this garden in 1924 and had discovered the distinct blue colour in various Moroccan tile work, in Berber burnouses and around the windows of local Kasbahs and gave the colour the trademark name of Majorelle Blue. 
The Majorelle Blue had inspired us, displaying a vibrant strong extract of colour among softer tones of almond, and so we incorporated hints of this into our new ss17 collection. 
After taking 40 years to construct this enchanting garden, Jardin Majorelle is now one of the most visited tourist attractions in Morocco. Jacques Majorelle dedicated his life to developing the garden until his death in 1962. The garden then went downhill and was going to be built upon for a new hotel complex until Yves Saint Laurent with partner Pierre BergĂ© discovered the garden in 1966 and did everything they could to save it. They successfully managed to stop the hotel project going ahead, bought the garden along with the villa and painters studio that joins it, and gradually brought the garden back to life. The garden today is a great source of artistic inspiration, with its painters studio also having being transformed into a museum for Berber culture, its an endless fountain of rich morrocan culture. {*Conditions Apply} were left in awe and couldn't wait to intergrate the gardens unique colours into the new ss17 collection. 

Saturday, 28 January 2017

Friday, 27 January 2017

Addressing our Environment

“The situation the earth is in today has been created by unmindful production and unmindful consumption. We consume to forget our worries and our anxieties. Tranquilising ourselves with over-consumption is not the way” – quoted by Thich Nhat Hanh, a Vietnamese Buddhist monk and peace activist. We believe it our duty, as a fashion brand, to try stop over-consumption happening the best we can.
Fast consumption of clothes is said to be the second most polluting industry of the planet after oil. For this reason {*Conditions Apply} make a conscious decision to create clothes that last a long time. Unlike fast fashion brands, we create our clothes to an elevated standard, by sourcing high quality of fabrics which last much longer, to help reduce the amount of consumption in the fashion industry. We want our customers to be able to enjoy their clothes purchased with us for decades to come.
Another way we also try be less polluting to the planet is by using natural or synthetic fibers (cotton/viscose) in our collections. We try to avoid using polyester, as the production of this artificial fiber can be a very polluting process due to using harmful chemicals.
As a brand we are proud to provide consumers with a less environmentally polluting option and hope that more and more brands pursue to do the same moving forward. 

Friday, 13 January 2017


{*Conditions Apply} are proud to introduce to you the new ss17 collection, being delivered in stores now. An urban twist on traditional craftsmanship is the DNA to this collection. Featured is our hand embroidered get a funny life jacket. 


Wednesday, 11 January 2017

Using Denim at {*Conditions Apply}

Although denim is one the oldest fabrics, it is one that has managed to stay around and be continuously popular throughout fashion history for a long time. For this reason at {*Conditions Apply} we see denim as an investment and also, the fact that denim being a long lasting material, helps reduce fast consumption makes it a very important material to use throughout our collections. 
Denim can be traced all the way back to being used on the sails of one of Columbus' ships, before it begin being used for making clothes. It was then used to make clothing for hard manual workers such as farmers and miners due its durability, hardiness and being a fabric that can withstand all weather conditions. Denim has since been developed into a variety of compositions, now ranging in all weights and suppleness. The word "denim" is believed to originally comes from "Serges de Nimes" meaning the durable, twill fabric "Serge" that was developed in the French town of Nimes. 
For our collections, we source our denims in India where they are produced with extensive care and attention to detail from the initial purifying of the cotton to the rich indigo dyeing. Indigo is among the oldest dyes for textile dyeing and printing, and with India being the oldest and still most major center for indigo dyeing the quality of our denim is unbeatable. 
Throughout our denim capsules, {*Conditions Apply}’s skillfully trained workers mix traditional techniques, such as hand embroidery, to create contemporary pieces of art.

Saturday, 7 January 2017

Sophisticated Sisters wearing {*Conditions Apply}

 To read more about ethical bloggers the Sophisticated Sisters and to see their article on {*Conditions Apply} aw16 collection, click on the following link: http://www.thesophisticatedsisters.com/2016/12/fair-label-to-watch-conditions-apply.html/ Based in Austria, the Sophisticated Sisters are passionate about fair fashion and live by the quote "Be the change you wish to see in the world". 


Tuesday, 3 January 2017

Inspirational Artist Profile: Brad Spencer

This month Brad Spencer is grabbing {*Conditions Apply}'s attention with his figurative sculptures that he has worked on around his local area in the streets of North Carolina. He uses a relief technique where he first uses unfired clay to carve the figures, then proceeds to fire the pieces and assemble the bricks on top. We look forward to seeing more of his work during 2017.