Addressing our Environment

“The situation the earth is in today has been created by unmindful production and unmindful consumption. We consume to forget our worries and our anxieties. Tranquilising ourselves with over-consumption is not the way” – quoted by Thich Nhat Hanh, a Vietnamese Buddhist monk and peace activist. We believe it our duty, as a fashion brand, to try stop over-consumption happening the best we can.

Fast consumption of clothes is said to be the second most polluting industry of the planet after oil. For this reason {*Conditions Apply} make a conscious decision to create clothes that last a long time. Unlike fast fashion brands, we create our clothes to an elevated standard, by sourcing high quality of fabrics which last much longer, to help reduce the amount of consumption in the fashion industry. We want our customers to be able to enjoy their clothes purchased with us for decades to come.

Another way we also try be less polluting to the planet is by using natural or synthetic fibers (cotton/viscose) in our collections. We try to avoid using polyester, as the production of this artificial fiber can be a very polluting process due to using harmful chemicals.

As a brand we are proud to provide consumers with a less environmentally polluting option and hope that more and more brands pursue to do the same moving forward. 

Sophisticated Sisters wearing {*Conditions Apply}

 To read more about ethical bloggers the Sophisticated Sisters and to see their article on {*Conditions Apply} aw16 collection, click on the following link: http://www.thesophisticatedsisters.com/2016/12/fair-label-to-watch-conditions-apply.html/ . Based in Austria, the Sophisticated Sisters are passionate about fair fashion and live by the quote "Be the change you wish to see in the world". 

    

Ss17

Introducing to you, our new spring summer 17 collection. Using sportswear inspired cuts that give a modern vibe, {*Conditions Apply} are happy to acquaint you with this new fresh collection, soon to be delivered in stores.

Ss17

Here's a sneak peek of some shots backstage from our anticipated ss17 campaign. In this shoot we have portrayed the urban influence {*Conditions Apply} has. The sportswear fabrics in our designs give a contemporary twist when mixed with the traditional techniques used in our garments.

Aw16

Screen printing in our aw16 collection makes the perfection combination when mixed with our cosy knitwear, perfect for keeping warm in the winter months.

Behind the seams at {Conditions Apply*}

{Conditions Apply*} use fashion to help reserve traditional crafts in under-privileged populations that can supply these skills. As consumers around the world are beginning to take responsibility to be conscious about their purchases and to recognize the power they have to make a positive difference when choosing which brands to purchase from, {Conditions Apply*} are proud to provide consumers with a resolution. Having our own, certified with Sedex, factory based in New Delhi, India, we use traditional skills to create contemporary collections.

One of our main crafts we try to reserve at {Conditions Apply*} is hand embroidery which takes a big part in our collections, using cottons in various ways to illustrate hems and detailing. This delicate craft that uses needle and thread or yarn to decorate fabrics is one that has been passed down through generations, it is believed to have been initiated all the way back in the stone age where stones and bones where used for further decoration. Artisans along the way have developed the craft to create the modern day embroidery we have now in all corners of the world, although the techniques still used today are ones that can date back to Chinese thread embroidery in early 3500BC. {*Conditions Apply} cherish the history and beauty of this craft and make the most of our talented employee's who are lucky enough to have been passed down the know-how of this skill from previous generations. Throughout summer to winter collections, our hand embroidery is a very popular aspect of our designs and we enjoy sharing what goes on behind the scenes with our customers.

aw16 {Conditions Apply*}

Our aw16 products are now available in stores.