Friday, 27 January 2017

Addressing our Environment

“The situation the earth is in today has been created by unmindful production and unmindful consumption. We consume to forget our worries and our anxieties. Tranquilising ourselves with over-consumption is not the way” – quoted by Thich Nhat Hanh, a Vietnamese Buddhist monk and peace activist. We believe it our duty, as a fashion brand, to try stop over-consumption happening the best we can.
Fast consumption of clothes is said to be the second most polluting industry of the planet after oil. For this reason {*Conditions Apply} make a conscious decision to create clothes that last a long time. Unlike fast fashion brands, we create our clothes to an elevated standard, by sourcing high quality of fabrics which last much longer, to help reduce the amount of consumption in the fashion industry. We want our customers to be able to enjoy their clothes purchased with us for decades to come.
Another way we also try be less polluting to the planet is by using natural or synthetic fibers (cotton/viscose) in our collections. We try to avoid using polyester, as the production of this artificial fiber can be a very polluting process due to using harmful chemicals.
As a brand we are proud to provide consumers with a less environmentally polluting option and hope that more and more brands pursue to do the same moving forward. 

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