Tuesday, 1 August 2017

Around the Factory - Hand Embroidery

Our SS17 collection sees elements of hand embroidery scattered throughout, whether in small bursts to enhance a piece of clothing or larger to create a bold statement look. The work is intricate and the attention to details requires time and a highly skilled individual. The process of embroidery was developed from sewing techniques and its decorative possibilities led to the art of embroidery. It is also known as a folk art, using materials that weren’t available to the non-professionals and this led to this tradition being passed from generation to generation. It’s this care and high amounts of detail that adds to the value of our products. 

Friday, 14 July 2017

Around the Factory - Colour and Mixing

It’s hard to imagine our wardrobe without a bounty of shades especially here at {*Conditions Apply}. It’s said that fabric dyeing dates back to 2600 BC where dyes were made with natural pigments mixed with water and oil, and not only was it used for clothing but it was also applied to the skin as a form of decoration and was used in jewellery. In our factory in Delhi, we dye all our fabrics with iso free dye and mix our own colours to create our exact desired shade from vibrant blues to crimson reds.

Thursday, 27 April 2017

Ss17 Anthropologie

Pieces from our ss17 collection, such as this screen printed and lace worked jacket, are now available online at Anthropologie.
For this jacket and to browse for more of our products, click on the following link https://www.anthropologie.com/en-gb/shop/sian-printed-cardigan-black?category=SEARCHRESULTS&color=095

Monday, 6 March 2017

Inspirational Artist Profile: Fin DAC

“Art, and creativity in general, should not be about social or political statements but only to do with beauty” Fin DAC
This March Fin DAC is seizing our artistic eye with his graceful, gothic, geisha’s and their ‘hidden beauty’.
With his awe inspiring pieces he combines’ the manga genre and traditional Japanese dress with western culture and pointedly uses pan-Asian/Latina female characters to reveal the hidden emotions of these striking women. The ‘Melnagai’ piece was created with stencil and then painted free hand. DAC uses a black and white backdrop and splashes of vibrant colour to convey his girl’s unique feminine features and style. In all the pieces of his ‘Hidden Beauties’ collection he applies a signature splash of colour over their eyes like a mask.
In recent interviews he explained “It’s the only mystery in my work so why spoil it by revealing the nature of it". t
he nature of it”

Thursday, 16 February 2017


Ss17 products are now available in stores. From hand embroidery detail to lace trims, feminine touches are added to the urban wear inspired collection. 

Monday, 13 February 2017

Knitting at {*Conditions Apply}

{*Conditions Apply} use knitwear in their collections as it is one of the longest standing pieces in our wardrobe, whether it be big chunky knits in the winter or as a lightweight summer piece its always going to stick around. We also like using knitwear to add a touch of luxury to non-knitted tops or outerwear by using ribbed knits on collars and cuffs. The word knit is derived from the word knot, and it literally is the process of using various yarns to loop in and out of each other to knot together. At our factory in Delhi, we use hand-knitting machines to keep a level of craftsmanship in the making of our knitwear, rather than using fully electronic knitting machines. It adds a level of value and care that is put into the making of our products, and helps to generate employment. 

Monday, 6 February 2017

ss17 lace

Our ss17 collection sees snippets of lace and crochet trimmings, giving joins and hems a delicate finish. Lace and crochet are very time consuming fabrics to make and require a high level of skill and practice to create them. The first recorded making of these elegant materials goes back to sixteenth century Europe, where women had two distinct ways of making lace; needle lace and bobbin lace. Needle lace is created initially on paper with stay-stitches, with hundreds of small stitches from buttonhole to blanket stitches that cover the entire area with the lace design, and then the stay-stitches are removed and the lace comes away from the paper. Whilst bobbin lace (also known as pillow lace due to using a pillow where the pins hold the threads in place) is made by braiding and twisting lengths of thread which are wound around bobbins, and the pattern of the lace is made based on the positioning of the pins on the pillow. {*Conditions Apply} admire the extent of craftsmanship needed for making lace, and to help keep the craft going we relish in incorporating it into our designs.