Around the Factory - Hand Embroidery

Our SS17 collection sees elements of hand embroidery scattered throughout, whether in small bursts to enhance a piece of clothing or larger to create a bold statement look. The work is intricate and the attention to details requires time and a highly skilled individual. The process of embroidery was developed from sewing techniques and its decorative possibilities led to the art of embroidery. It is also known as a folk art, using materials that weren’t available to the non-professionals and this led to this tradition being passed from generation to generation. It’s this care and high amounts of detail that adds to the value of our products. 

Around the Factory - Colour and Mixing

It’s hard to imagine our wardrobe without a bounty of shades especially here at {*Conditions Apply}. It’s said that fabric dyeing dates back to 2600 BC where dyes were made with natural pigments mixed with water and oil, and not only was it used for clothing but it was also applied to the skin as a form of decoration and was used in jewellery. In our factory in Delhi, we dye all our fabrics with iso free dye and mix our own colours to create our exact desired shade from vibrant blues to crimson reds.

Using Denim at {*Conditions Apply}

Although denim is one the oldest fabrics, it is one that has managed to stay around and be continuously popular throughout fashion history for a long time. For this reason at {*Conditions Apply} we see denim as an investment and also, the fact that denim being a long lasting material, helps reduce fast consumption makes it a very important material to use throughout our collections. 

Denim can be traced all the way back to being used on the sails of one of Columbus' ships, before it begin being used for making clothes. It was then used to make clothing for hard manual workers such as farmers and miners due its durability, hardiness and being a fabric that can withstand all weather conditions. Denim has since been developed into a variety of compositions, now ranging in all weights and suppleness. The word "denim" is believed to originally comes from "Serges de Nimes" meaning the durable, twill fabric "Serge" that was developed in the French town of Nimes. 

For our collections, we source our denims in India where they are produced with extensive care and attention to detail from the initial purifying of the cotton to the rich indigo dyeing. Indigo is among the oldest dyes for textile dyeing and printing, and with India being the oldest and still most major center for indigo dyeing the quality of our denim is unbeatable. 

Throughout our denim capsules, {*Conditions Apply}’s skillfully trained workers mix traditional techniques, such as hand embroidery, to create contemporary pieces of art.

Sophisticated Sisters wearing {*Conditions Apply}

 To read more about ethical bloggers the Sophisticated Sisters and to see their article on {*Conditions Apply} aw16 collection, click on the following link: http://www.thesophisticatedsisters.com/2016/12/fair-label-to-watch-conditions-apply.html/ . Based in Austria, the Sophisticated Sisters are passionate about fair fashion and live by the quote "Be the change you wish to see in the world". 

    

Ss17

Introducing to you, our new spring summer 17 collection. Using sportswear inspired cuts that give a modern vibe, {*Conditions Apply} are happy to acquaint you with this new fresh collection, soon to be delivered in stores.

Screen Printing at {*Conditions Apply}

At {*Conditions Apply} we believe there are many positive reasons for keeping traditional skills alive. One that has been a big success in our collections over the years has been screen printing.

Screen printing enables every print to be slightly different and unique, the ink is able to sit crisply on the surface which gives it a tactile finish. Preserving traditional craftmanships generates more employment which helps the economy grow with a more unique result of product. 

Screen printing can date back to the prehistoric period, and has since been in a variation of ways. It has been used to make graphics when creating posters during protests over the years, used by artists during contemporary art movements and popularised particularly by well known artist Andy Warhol, and was introduced to being used on clothes originally on t shirts for bold prints and graphics but is now used on a wide variety of garments. 

At our sampling factory in Gurgaon, India we are lucky enough to have several large heated tables where the skilled workers trained in this area like to experiment with different shapes and colours to create prints for our future collections. The screen printing technique consists of creating stencils that are used on a mesh frame to block ink from coming through onto the fabric and leaving behind the design from the stencil. As each colour on the design has to be applied separately, there is waiting time for each colour for it to dry before moving onto the next one- this makes the printing process a slower one but in our eyes is well worth the wait for the results achieved afterwards.

Ss17

Here's a sneak peek of some shots backstage from our anticipated ss17 campaign. In this shoot we have portrayed the urban influence {*Conditions Apply} has. The sportswear fabrics in our designs give a contemporary twist when mixed with the traditional techniques used in our garments.

Aw16

Screen printing in our aw16 collection makes the perfection combination when mixed with our cosy knitwear, perfect for keeping warm in the winter months.