Thursday, 16 February 2017


Ss17 products are now available in stores. From hand embroidery detail to lace trims, feminine touches are added to the urban wear inspired collection. 

Monday, 13 February 2017

Knitting at {*Conditions Apply}

{*Conditions Apply} use knitwear in their collections as it is one of the longest standing pieces in our wardrobe, whether it be big chunky knits in the winter or as a lightweight summer piece its always going to stick around. We also like using knitwear to add a touch of luxury to non-knitted tops or outerwear by using ribbed knits on collars and cuffs. The word knit is derived from the word knot, and it literally is the process of using various yarns to loop in and out of each other to knot together. At our factory in Delhi, we use hand-knitting machines to keep a level of craftsmanship in the making of our knitwear, rather than using fully electronic knitting machines. It adds a level of value and care that is put into the making of our products, and helps to generate employment. 

Monday, 6 February 2017

ss17 lace

Our ss17 collection sees snippets of lace and crochet trimmings, giving joins and hems a delicate finish. Lace and crochet are very time consuming fabrics to make and require a high level of skill and practice to create them. The first recorded making of these elegant materials goes back to sixteenth century Europe, where women had two distinct ways of making lace; needle lace and bobbin lace. Needle lace is created initially on paper with stay-stitches, with hundreds of small stitches from buttonhole to blanket stitches that cover the entire area with the lace design, and then the stay-stitches are removed and the lace comes away from the paper. Whilst bobbin lace (also known as pillow lace due to using a pillow where the pins hold the threads in place) is made by braiding and twisting lengths of thread which are wound around bobbins, and the pattern of the lace is made based on the positioning of the pins on the pillow. {*Conditions Apply} admire the extent of craftsmanship needed for making lace, and to help keep the craft going we relish in incorporating it into our designs.  

Friday, 3 February 2017

Inspirational Artist Profile: Izziyana Suhaimi

"My work explores the evidence of the hand and of time" Izziyana Suhaimi.
Combining a variety of mediums within a work is definitely an artistic trend of late. But none is quite as striking as Singapore - based Izziyana Suhaimi's embroidered illustrations and paintings. Part whimsical, part fine art, each piece conveys a very different set of emotions. Showing off her incredible skills. She documents her different project and the journey of her work on her blog, as well as exhibitions which she's held in Singapore, Taiwan, the Philippines and Japan. Her techniques are very traditional and drawn from the past, but her work is undeniably modern, connecting history with the present.