Thursday, 29 December 2016

Cité de la mode et du design: Wall on Fire exhibition

Following our keen interest for street art around our local area in Shoreditch, we have decided to broaden our horizons and explore street art around the world. We recently visited Cité de la Mode et Design in Paris where they are holding an exhibition on street artists from various areas of France and England.   
The Wall on Fire exhibition entails of 6 street artists from Lyon, Bordeaux, London and Paris. Each artist has a different style of work from futuristic scenery to abstract nature imagery whilst having the common theme of using street walls as their canvas. Below are the works of 2 artists that particularly caught our eye, Rooble and Odeg from Bordeaux. Whilst Rooble's photorealism style is gentle and soothing, Odeg's lines and structures are quite graphicaly striking.



The building itself, Cité de la Mode et Design, designed by architects Jacob + MacFarlane, has very intriguing structured stairways that drop over the river seine. We enjoyed discovering this new, modern building that was introduced to Paris only 6 years ago.

A few other artists that can be found at the exhibition are Kalouf, Sair, Fanakapan, Vinie, Dams-Odv, Spe and Kashink. We look forward to exploring different parts of the world for more street artists and discovering different street art styles during the near future. 

Thursday, 22 December 2016

Monday, 19 December 2016


Introducing to you, our new spring summer 17 collection. Using sportswear inspired cuts that give a modern vibe, {*Conditions Apply} are happy to acquaint you with this new fresh collection, soon to be delivered in stores.

Sunday, 18 December 2016

Screen Printing at {*Conditions Apply}

At {*Conditions Apply} we believe there are many positive reasons for keeping traditional skills alive. One that has been a big success in our collections over the years has been screen printing.
Screen printing enables every print to be slightly different and unique, the ink is able to sit crisply on the surface which gives it a tactile finish. Preserving traditional craftmanships generates more employment which helps the economy grow with a more unique result of product. 
Screen printing can date back to the prehistoric period, and has since been in a variation of ways. It has been used to make graphics when creating posters during protests over the years, used by artists during contemporary art movements and popularised particularly by well known artist Andy Warhol, and was introduced to being used on clothes originally on t shirts for bold prints and graphics but is now used on a wide variety of garments. 
At our sampling factory in Gurgaon, India we are lucky enough to have several large heated tables where the skilled workers trained in this area like to experiment with different shapes and colours to create prints for our future collections. The screen printing technique consists of creating stencils that are used on a mesh frame to block ink from coming through onto the fabric and leaving behind the design from the stencil. As each colour on the design has to be applied separately, there is waiting time for each colour for it to dry before moving onto the next one- this makes the printing process a slower one but in our eyes is well worth the wait for the results achieved afterwards.

Thursday, 15 December 2016


Here's a sneak peek of some shots backstage from our anticipated ss17 campaign. In this shoot we have portrayed the urban influence {*Conditions Apply} has. The sportswear fabrics in our designs give a contemporary twist when mixed with the traditional techniques used in our garments.

Thursday, 8 December 2016

Inspirational Artist Profile: Danielle Clough

Photographer-designer-vj-embroiderer, Danielle Clough or better known as 'Dee' has caught the eye of Conditions Apply with her unique embroidery.
Dabbling in many artistic avenues Dee's works has been profiled by Instagram, Colossal, CNN, and Creative Boom amongst others and Published by the likes of the New York Times Magazine, and London's The Evening Standard.
Her immaculate embroidery upon unconventional items holds a refreshing take on the traditional craft. Beautifully appealing to the eye, we admire Dee's rare and refreshing point of view.

Tuesday, 6 December 2016

Screen printing in our aw16 collection makes the perfection combination when mixed with our cosy knitwear, perfect for keeping warm in the winter months.